Dunay Associates

Modern publishers must be mindful of their costs and overhead. Publishers maintaining high costs and heavy infrastructure simply can not compete with others who have streamlined their operations. The disadvantages suffered by publishers burdened with heavy overheads goes beyond high costs. Opportunities are lost due to inflexibility in organizations. Dunay Associates removes the high overhead and entrenched interrests in the sales function allowing quick reactions to the constantly evolving marketplace.

 

Growing revenue is a daily challenge to publishers. Expanding your sales into previously unserved or underserved markets is always a strategy that is considered. The costs involved to go after new markets with an unknown revenue potential are in many instances too high to justify the investment without solid numbers that can be relied on. Also, the exit plan should the venture not succeed is usually costly and unpleasant at times to consider. Dunay Associates removes the high overhead costs associated with such expansions and provides an easy to implement exit strategy if necessary.